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Sustainability Strategy

Sustainability is an integral part of our corporate DNA and, in line with this, it represents one of our six strategic pillars. With the aim of translating this commitment into concrete plans and actions, we have defined six priorities within this pillar, which are presented below.

Sustainable Management Model

Corporate Strategic Pillars

ORGANIZATIONAL CULTURE COLOMBINA UMBRELLA BRAND STRENGTH INNOVATION AND MARKETING SUSTAINABILITY LOW COST EFFICIENT COMMERCIALIZATION MODEL

To monitor the corporate strategic pillars, we have 17 KPIs, linked to performance evaluation and variable compensation for employees.

Financial Perspective
Markets
Processes
Capital & Sustainability

Sustainability Priorities

Our sustainability strategy is based on 6 priorities

To monitor the corporate strategic pillars, we have 17 KPIs, linked to performance evaluation and variable compensation for employees.

Financial Perspective
Markets
Processes
Capital & Sustainability
DOUBLE MATERIALITY

Value chain

1. Suppliers
+

We have more than 5,600 active suppliers

78% are local suppliers.

Our main ingredients and packaging materials are distributed as follows:

  • 64% in ingredients.
  • 23% in packaging.
  • 13% in plant services, spare parts, and POP material.

Purchase analysis

[FB-PF-440a.2]

INGREDIENTS

Sugar 25%

Glucose 14%

Fats/oils 14%

Grains/cereals 13%

Cocoa derivatives 7%

Dairy products 5%

Essences / extracts 4%

Others 18%

PACKAGING

Flexible material 55%

Cardboard 22%

Folding cartons/boxes 6%

Rigid containers 2%

Others 15%

2. Manufacturing process
+

We have 7 production plants:

[FB-PF-000.B]

5 in Colombia, 1 in Guatemala and 1 in Spain. All have food safety certifications.

8,359 Employees are part of our company.

Colombina
3. Portfolio
+

We have a wide and diverse product portfolio with which we participate in 18 food categories:

Candies, Chewing gum, Chocolates, Snacks, Savory crackers, Sweet cookies, Cakes, Ice cream, Ketchup, Mayonnaise, Mayonnaise-based sauces, Milk desserts, Baby food, Jams, Spicy sauces, Olive oil, Canned fish and Coffee.

Colombina Colombina
4. Logistics and Distribution
+
 
39 distribution
centers.
 
38 primary
transport companies.
 
648 logistics
staff.
 
402 secondary
transport vehicles.
 
12 electric cars
and 16 gas-powered.
 
8 shipping companies.
Colombina
5. Clients
+

With a sales force of more than:

2,000 salespeople We bring our products to more than 750 thousand clients around the world.

We reached more than 70,000 retail stores directly.

Colombina
6. Consumers
+

Millions of consumers in more than 90 countries around the world enjoy our infinite flavor.

 
83 owned points of sale,
80 in Colombia
and 3 in Guatemala:
Markets Colombina.
 
Market leader in 12 countries and leader in the bubble gum lollipop category in Latin America. Sold in 67 countries, 2 billion units per year.
Colombina
7. Circularity and Utilization
+

Coordination with the National Association of Entrepreneurs (ANDI) for the implementation of the Vision 30/30 project

2030 Goal:

Achieve the utilization of 30% of the packaging and containers placed on the national market.

Colombina

Stakeholders Engagement

51

Employees

Approach: Aligning employees with organizational objectives and thoroughly understanding their needs and expectations in order to generate development and well-being strategies that enhance their quality of life and professional and personal growth.

Communication Channel and Frequency
  • Organizational Climate Survey (Annual)
  • Meetings (Ongoing)
  • Coexistence Committee (Ongoing)
  • Corporate Intranet (Ongoing)
  • Focus Group (Occasional)
  • Digital Platforms (Ongoing)
  • Corporate Events (Occasional)
  • Sustainability Report (Annual

Shareholders

Approach: Provide reliable information on the organization’s performance, which is the main input for decision-making, in such a way that it allows for profitable growth and maintaining good corporate governance practices.

Communication Channel and Frequency
  • Sustainability Report (Annual)
  • Financial Report (Annual)
  • Corporate Governance Report (Annual)
  • Digital platforms (Permanent)
  • Corporate events (Eventual)
  • Shareholders' Meeting (Annual)
  • Shareholder section website (Permanent)
52
41

Community

Approach: Understand the dynamics of the communities where we operate in order to promote participation in social development programs, achieving empowerment and self-management.

Communication Channel and Frequency
  • Meetings (Permanent)
  • Sustainability Report (Annual)
  • Digital platforms (Permanent)
  • Perception surveys (Annual)
  • Family schools (Eventual)

Suppliers

Approach: Promote sustainable and trustworthy relationships by strengthening and developing best practices in our suppliers.

Communication Channel and Frequency
  • Meetings (Ongoing)
  • Sustainability report (Annual)
  • Digital platforms (Ongoing)
  • Website (Ongoing)
  • Corporate events (Occasional)
  • Meetings and trainings (Occasional)
  • Social and environmental evaluation
  • Measuring What Matters Sistema B (Ongoing)
21
31

Customers

Approach: Responding timely to their needs and establishing strategies to satisfactorily serve the end consumer, generating mutual benefit.

Communication Channel and Frequency
  • Meetings (Ongoing)
  • Sustainability report (Annual)
  • Digital platforms (Ongoing)
  • Focus groups (Occasional)
  • Website (Ongoing)
  • Corporate events (Occasional)
  • Meetings, training (Occasional)
  • Perception surveys (Annual)

Consumers

Approach: Creating closeness and understanding their tastes, needs, and habits in order to offer the best experiences through our product portfolio.

Communication Channel and Frequency
  • Sustainability report (Annual)
  • Digital platforms (Ongoing)
  • Focus groups (Occasional)
  • Website (Permanent)
11