• Now, available nationwide – slated for export within the Andean Region and Central America

 

• Yet another trailblazing move by the innovating Colombina food company – putting 1 brand flavor inside the other!

 
Cali, March 13^th, 2023.
By giving its consumers endless flavor and following the worldwide trend of collaboration, Colombina has made a bold co-branding move by fusing 2 of its most iconic brands boosting high-consumer recall and amplifying its market trajectory: Bon Bon Bum inside Choco Break! The very first chocolate with a liquid center bursting with delicious Bon Bon Bum red-lollipop flavor.
 
This revolution is here to stay and will be part of Colombina’s regular product line. Now, available nationwide – slated for export within the Andean Region and Central America, where Colombina already boasts high positioning and recall among its consumers.
 
This product is expected to become a market favorite, especially among young people: the two brands showed very good 2022 performance with Bon Bon Bum selling +480 million lollipops and Choco Break 425 million candies just on the domestic market.
 
Mauricio Escobar, Corporate Vice-president of Marketing at Colombina, said,
"this is a unique launch, because on the one hand, we are brining 2 iconic brands together that have been loved by several generations of Colombians, and on the other, it offers the best of both: a genuine-chocolate Choco Break with the surprise of our flagship Bon Bon Bum red-lollipop flavor in the middle".