Bon Bon Bum ventures into e-sports with the Contra team
June 13 2023
The famous lollipop enters the world of professional gaming supporting Bon Bon Bum Contra, a Valorant team, expanding to all young cybersports fans in Latin America.
Cali, June 13th, 2023. Bon Bon Bum, the most renowned lollipop with gum that is the best-selling in the world and the favorite of Colombians, continues to support more young people in sports and this time it is the turn of e-sports with the Valorant team, which is based in Bucaramanga.
The sporting results that this alliance has brought have opened the doors for more teenagers, excited about a better future, to fulfill their dream of representing Colombia in international tournaments, as is the case of this team made up of Sigma, the leader in the game and captain, SebasM4, the initiator, Sergii, the sentinel, Samm, the smoke specialist, Danm and the duelist, Feuille, the coach, Ireiks the sports manager and José L. Plata, the CEO of the team, who have already won several tournaments .
It is worth highlighting that electronic sports bring together more enthusiasts around the world every day and therefore this industry has stopped being a trend and has consolidated itself as one of the fastest growing in entertainment; In this case we are talking about double-digit annual growth.
Verónica González, business manager of Bon Bon Bum, expressed, “this sponsorship represents a commitment to a team in full growth, with sporting values that fit perfectly with the ambitious spirit of Bon Bon Bum, its dedication to improve every day, its respect for diversity and teamwork." In addition, she highlighted "the opportunity to enter a sector as dynamic as e-sports, where most brands aspire to have a presence."
This is why Bon Bon Bum Contra was born, a club that operates in Latin America with the aim of uniting young people, gamers and fans to participate in this type of championships and recognize their participation in important stages such as the Expert Games Series Tournament. , the Betplay GAT Cup, the FITCHIN Dream Cup and finalist in the official Valorant opens.
These spaces are usually played online in groups, where the protagonists are millennials, and they are mostly adventure games, shooters, action and those that remind them of childhood, such as Super Mario Bros. The chosen platforms are Facebook, Instagram, Twitch, Kick among others. In the year 2022, the Valorant game grew exponentially and brought together more people who share a passion for video games and healthy competition.
“With Contra, we have established a plan to enter various e-sports, we have strengthened our organizational team, in addition, we are working on the creation of a gaming house that will stand out among other organizations in Latin America,” said José Luis Plata, CEO of the team.
This year the goal is to face new challenges with the motivation to continue growing, and for more people to enjoy this experience hand in hand with technology. Expansion throughout Latin America is one of the main objectives of the Bon Bon Bum Contra team, since aligned with its purposes, the reflection of this strategy will take the way in which e-sports are developed to another level.
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