Bon Bon Bum Scores in U.S. Soccer with Miami FC Sponsorship

April 08 2025

• By supporting Miami FC, Bon Bon Bum reinforces its commitment to demonstrate that true success does not lie in always winning, but in the determination to never give up.

MIAMI, FL – April 8, 2025 – Latin America’s iconic bubblegum-filled lollipop, Bon Bon Bum, is bringing a bold new flavor to U.S. soccer. With the sport at an all-time high – from Messi lighting up Inter Miami to the excitement of Copa América 2024 and the countdown to the 2026 World Cup – millions of American fans are captivated by the game. Now, Bon Bon Bum is kicking off a playful, powerful campaign called “Suck at Something.” This cheeky message turns failure on its head, reminding everyone that sometimes you have to fall down before you can rise up.

Under this “Suck at Something” campaign, Bon Bon Bum proudly sponsors Miami FC, a team that struggled last season but is determined to grow and improve. By pairing up with Miami FC, the brand is sending a clear message: true success isn’t about winning every match, it’s about the determination to never give up. As a lollipop brand, Bon Bon Bum humorously admits it “loves people who suck” – because when you suck on a Bon Bon Bum you eventually reach the sweet, gum-filled center. Likewise, when you suck at soccer, you learn, improve and keep playing your hardest. Miami FC’s tough 2024 season (with a record of 3-2-29) proves that even the underdogs can bounce back, and Bon Bon Bum is here to cheer them on.

Key campaign highlights include:

• Bold Sponsorship: Bon Bon Bum is a proud sponsor of Miami FC in the USL Championship, standing by the team’s underdog spirit as they rebuild and aim higher in 2025.

• Embracing Failure: The “Suck at Something” message celebrates perseverance over perfection, turning every setback into fuel for success. The brand’s playful twist reminds fans that making mistakes is just the first step toward a sweeter outcome.

• Connecting in a Unique Way: This unexpected strategy creates a powerful bond with consumers and soccer fans, sending a message of acceptance, grit and resilience that fits Bon Bon Bum’s fun-loving, uplifting voice.

César Caicedo, President and CEO of Colombina (Bon Bon Bum’s parent company), emphasizes the campaign’s spirit: “At Bon Bon Bum, we’re not just bringing our sweet flavor to the stadium; we’re bringing a message of perseverance. We want to inspire kids and young people to challenge their limits. Nobody is born an expert, and falling down is part of the process. True success comes from getting back up and trying again.”

Inspiring the Next Generation through Soccer

Sport has long been a bridge for Bon Bon Bum to connect with youth and fuel dreams. Each year, thousands of boys and girls from all over Colombia lace up for the Bon Bon Bum Cup, a nationwide soccer tournament. Nearly 22,000 young players compete in the Bon Bon Bum Cup every year, turning the beautiful game into a platform for social change. Through this partnership and these initiatives, the brand reaffirms its commitment to using soccer as a tool for empowerment – showing that every child deserves the chance to dream big and turn their passion into a path in life.

Just as in soccer, life is filled with losses, lessons and great comebacks. By uniting Bon Bon Bum’s spirited campaign with Miami FC’s drive, this alliance proves that every attempt is worth it. In 2025, we’ll be playing without fear, with heart – and with a delicious Bon Bon Bum in hand.

Share this article